When a user searches for a term on a search engine like Google, the results that he or she is presented with is a series of websites that are relevant to the query and websites that have a solid domain authority (among other factors described below).Check For Digital Marketing Companies in Vivid Digital. For example when you search for ‘chocolate cake ideas’, the top results are the ones that are adopting the best SEO practices in Google eyes.
This is mainly because the search engines use advanced crawlers that gather the information on every website, gathering every bit of content it can find on the Internet.That creates an index for every website that is compared to the algorithm that Google has built for the best SEO practice.
Whether you are trying to learn more about SEO or want actual ranking techniques on how to improve your website’s SEO, there is a set of on-site and off-site factors that Google and other search engines favor when ranking every site.Even though there are more than 200 factors that affect your site rank, the good news is that anyone can improve their website by simply working on a handful of them
Here are the 8 most important SEO factors:
1. Domain Authority
Domain Authority (DA) is a metric that shows how much trust your domain has built over time by a matter of backlinks and age.Similarly, the older your domain, the higher its domain authority.Another important factor that I’ve found is the relevance of the domain name in respect to the main keywords you are targeting. For instance, seoexpert.com will be more likely to rank better than lucysblog.com for “seo” related queries.Lastly, a few of my SEO expert friends have reported that shorter domains will generally outperform longer domains.
SEO begins with picking the right keywords (which you can very well find using Google’s Keyword Planner or Ahrefs).My strategy with a brand new blog is to start by picking medium to low competition keywords and then slowly build up my post to target more competitive terms.If you are looking to rank then you should definitely include LSI keywords (keywords that are synonyms to your target terms).For instance, a site that talks about “portable chargers” can also include terms such as “power banks”, “portable batteries for phones” and so forth. Make sure to include the keywords that you want to rank for in the title and in the sub-headings for perfect on-page optimization.
3. Relevancy and Context
Search engines are smarter than ever before.They do know the difference between a relevant page and a copied one.They can also distinguish whether just site is about oranges or protein bars. I recommend sticking to a niche when building out a site and catering content specific to that particular niche.
4. Number of Inbound and Outbound links
The more relevant links your website is pointing to, the greater your SEO score.Same goes for inbound links which are actually more favored, especially if they are coming from prestigious, relevant and popular sources.You can get backlinks by getting yourself featured on big news sites for example.
5. Site Speed
Google really cares about how quickly your site loads. To speed up your site you can use caching plugins such as W3 Total Cache or use a CDN to deliver your content in a faster way.
6. Clean and responsive design
Nowadays, the best optimized websites are the ones that are clean, functional and responsive to devices of all types and sizes. In fact, Google even favors websites that have mobile-friendly design than ones that don’t have.If you are using WordPress, you can install the AMP plugin to have your site load blazingly fast. If your site is not using WordPress, you should learn how to make use of the accelerated mobile pages project by Google.
7. URL structure
The easier your url, the better it is for humans and search engines to understand what your post is all about.Several studies have confirmed that the shorter the url, the better. Nevertheless, you still want to make sure you are including your top keyword in the slug for an added SEO juice.
8. Length of your content
Whenever you are writing a blog post that you want to rank, you want to make sure you are going into as much detail as possible. Search Engines have been rewarding long-form content and in 2018, you won’t rank unless you write at least 1500-2000 words per post.When you write long form content, you give yourself the chance to explore a topic in depth, which in turns increases the time that some visitor spends on your site and signals Google that your content is awesome.