Inbound marketing is about creating real-world value that helps people improve in a chosen area, while making your business look different from the rest. In other words, Digital Marketing Companies in Hyderabad visit Vivid Digital,
it’s about attracting the right people and making a positive impact on them. Which in turn makes them want to trust your brand and spread the word about it.
The most obvious first step to inbound marketing is to create helpful content that is relevant enough to attract your target audience. Which includes prospects that you want to turn into customers. And customers who you want to become repeat buyers.
When these people come to your site, they expect more from you. So you promise them more value by engaging them with the right tools, such as email. Once they are engaged, the final step is to continue delivering more value to them by sharing your useful expertise with the intention of delighting them.
When compared to outbound marketing, inbound marketing works on a much larger scale because you’re not trying to push your message out there. You’re not forcing yourself to win your prospect’s attention. Rather, you are creating valuable content that helps your potential customers not only understand their problem, but also find the ideal solution.
Using inbound marketing, your business can consistently…
A. Attract prospects
B. Create trust
C. Build credibility
D. Improve sales
E. Grow consistently
Let’s now move on to understanding inbound marketing better and the dynamics that go into it.
How Does Inbound Marketing Work?
Having a sound inbound marketing strategy works for all types of businesses, regardless of their size. Because it’s simply a more effective and reliable way to sell while giving your customers the experience they deserve. It’s a win-win type of marketing for both you and your customers, which is the key to getting higher quality results in the long-run.
But before creating an inbound marketing strategy, it’s crucial for you to understand the inbound methodology, which comprises of four stages:
With a proper inbound marketing strategy up your sleeve, your brand can consistently deliver value and make progress at each stage of your customer’s journey. Which not only helps you develop a trusting bond with them, but also gives your business the needed momentum.
Here’s a detailed look into each of these stages…
Outbound marketing lets you target anyone and everyone, regardless of whether they’re interested or not. Whereas inbound marketing lets you attract people that actually want to do business with you.
With a strong inbound marketing strategy in place, you do not randomly attract anyone, but instead try to understand who your ideal buyer is. And then create suitable personas that represent your customers and their challenges.
By getting clarity on who your potential buyers are, you use inbound marketing tactics (such as blogging, email marketing, etc) to serve them better. You produce targeted content that not only educates your prospects, but also gives them the right answers.
After attracting targeted, interested people to your website, you focus on converting them into leads. You ask for their contact information in exchange of a valuable piece of content like an ebook or case study.
You use two tools to convert visitors into leads:
A. Calls to Action
B. Landing Pages
Your call to action link or button entices visitors to click through to your offer, such as signing up for a webinar. After clicking on your CTA, the visitor lands on a landing page where they learn more about the offer and sign up for it with their contact information. Which adds them to your list of leads that you can interact with.
The next step is to use inbound marketing techniques such as marketing automation and lead nurturing to convert our new leads into prospects.
This is done by further educating your leads and nurturing them as time goes by, pushing them them further down in your marketing funnel. The whole idea is to get your leads closer to converting into a sale.
Inbound marketing goes beyond just closing the sale. It’s also about giving your customers an experience that makes them remember you after they buy from you.
You use proven tools like email marketing and social media marketing, to not only give your existing customers the required support, but also engage with them consistently.
The biggest benefit of delighting your existing customers is the increase in word of mouth. Happy customers are easy to turn into brand ambassadors for your brand that have no qualms spreading the word about your company. This also leads to repeat sales in the long run.